Blog
Notes from the build floor
We write about what we ship: performance, integrations, automation, and the messy middle where storefronts meet operations.
All groups posts by topic for scanning. Pick a filter to narrow the list.
18 May 2026 · google-merchant-center, shopify, ecommerce, south-africa, seo
Google Merchant Feed
Optimise your Google Merchant Center feed for improved ecommerce performance in South Africa, with expert guidance on setup, management and troubleshooting.
Read article16 May 2026 · South Africa ecommerce SEO, Shopify B2B wholesale South Africa, META Cloud API templates
SA Ecommerce SEO
Optimise your South African ecommerce store for search engines with practical tips and implementation steps, covering Shopify, WhatsApp Cloud API, and Google Merchant Center feed
Read article12 Feb 2026 · Shopify, SEO, Collections
Shopify collections, filters, and SEO: internal linking without crawl chaos
How we structure collection hierarchies, filter UX, and internal links so shoppers find products fast — and search engines get clear intent, not infinite thin URLs.
Read article05 Feb 2026 · SEO, Shopify, South Africa
Technical SEO checklist for Shopify stores (South Africa, reality-aware)
Foundations that actually move rankings and revenue: structure, crawlability, performance signals, and the boring fixes most stores skip.
Read article