Blog
Notes from the build floor
We write about what we ship: performance, integrations, automation, and the messy middle where storefronts meet operations.
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29 Apr 2026 · Meta, WhatsApp, Shopify, Cloud API
Meta WhatsApp Cloud API templates: what passes review — and what actually converts
A practical South African e-commerce lens on template structure, variables, consent, and how to connect Meta messaging to Shopify reality without spamming customers.
Read article28 Apr 2026 · Meta, Shopify, Webhooks, WhatsApp
From Shopify webhooks to Meta Cloud API messages: guardrails that keep you out of trouble
How to trigger WhatsApp template sends from Shopify events without double messaging, secret leaks, or silent failures — patterns we use on real stores.
Read article27 Apr 2026 · Meta, WhatsApp, South Africa, Operations
WhatsApp Business Platform in South Africa: WABA, phone numbers, sandbox vs live — what e-commerce teams should know
A plain-English map of WhatsApp Business Accounts, display numbers, Cloud API setup, and the operational differences between sandbox testing and production customer messaging.
Read article20 Feb 2026 · WhatsApp, Automation, Support
WhatsApp lead capture that does not create a second inbox nightmare
Structured flows, qualification, and handover rules so WhatsApp scales without burning out your team — especially when Shopify is the source of truth.
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